PHY Wireless, a pioneer in edge-based cellular positioning technology for massive IoT and next-generation 5GSA & 6G wireless networks, and Nova Mobile Systems (NMS), developer of the TrackAll modular IoT tracking platform, today announced the integration of PHY Wireless’ hellaPHY® software into Nova’s next-generation cellular asset tracking architecture.

hellaPHY enables TrackAll to perform location processing directly on the device using existing cellular infrastructure, reducing dependence on GPS positioning. Nova’s power modeling shows up to a 100x battery-life improvement, helping reduce device size and cost while enabling more frequent location updates.

Nova’s TrackAll is designed around a common modular cellular core that supports a broad range of applications including standard battery, solar, rugged industrial, livestock, and smart-label tracking configurations. Combined with hellaPHY, the architecture addresses the biggest challenges in asset tracking: delivering smaller devices, longer battery life, and high-value location intelligence.

“Asset tracking has historically forced device makers to trade battery life for more frequent and accurate location information,” said George Ecker, founder and CEO of Nova Mobile Systems. “Integrating hellaPHY into TrackAll allows us to implement smart applications, simplify the hardware, and extend operating life across an entire family of IoT devices.”

As an example, for a device reporting location every five minutes, Nova’s TrackAll power modeling projects 1,463 days of operation using hellaPHY cellular positioning versus 14.7 days using GPS-based positioning—a 100x improvement in battery life.

“The next generation of Massive IoT cannot depend on power-hungry positioning architectures,” said Tom Horgan, CEO of PHY Wireless. “Nova is demonstrating what becomes possible when location intelligence software moves directly to the device. By combining TrackAll with hellaPHY, device makers can provide rapid location updates, longer battery life, and lower hardware complexity using the cellular infrastructure already around them.”

TrackAll’s key benefits include:

  • Compact, software-defined cellular positioning

  • Reduced dependence on dedicated GPS infrastructure

  • Up to 100x modeled battery-life improvement for selected tracking scenarios

  • More frequent location updates

  • On-device processing for enhanced privacy

  • Reduced cloud and network interaction

  • Modular support for multiple tracker form factors

About Nova Mobile Systems

Since 2008 Nova Mobile Systems has been at the leading edge of the IoT industry. Utilizing proprietary designs along with best of breed devices, Nova serves the needs of markets as diverse as education, facility management, safety, transportation and waste management. The Nova TrackAll system incorporates AI Video, Location Based Services (“LBS”) and Asset management. Because of its modular architecture the TrackAll system is used for rapid development of specialized enterprise applications.

About PHY Wireless

PHY Wireless is pioneering edge-based cellular positioning technology that enables scalable, low-power location intelligence for massive IoT, private 5G, and next-generation wireless networks. Its patented hellaPHY® platform calculates location directly on the device, reducing network interaction, extending battery life, lowering operating costs, and enabling more frequent location updates than traditional GPS and cloud-based approaches. Built on standards-based cellular infrastructure, PHY Wireless is helping shape the future of location intelligence for 5G Advanced, eRedCap, 6G sensing, Integrated Sensing and Communications (ISAC), and emerging Physical AI applications across enterprise, industrial, logistics, and critical infrastructure environments. For more information, visit www.phywireless.com.

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