Partnership brings customized YETI products to teams, athletes and fans

DALLAS, Nov. 10, 2026 /PRNewswire/ — BSN SPORTS, a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment, and division of Varsity Brands, today announced it has been named official team sports supplier of YETI. BSN SPORTS is proud to bring YETI customized products to millions of young people and fans nationwide. YETI’s custom stainless-steel drinkware will be available to purchase and personalize through BSN SPORTS’ digital team platforms serving schools, teams, clubs and organizations, along with a full assortment of customized YETI accessories fit for use on the field, in the stands and across youth sports communities.

YETI products can now be easily integrated into new or existing MyTeamShop+ and Sideline Store customer sites, giving athletes, coaches, staff, parents and supporters a new premium way to showcase their team pride.

“At BSN SPORTS, our goal is to be the first place teams turn for the brands and products they want most,” said Avery Jessup, chief commercial officer for BSN SPORTS. “Our partnership with YETI offers an exciting step forward in delivering on that promise. With BSN SPORTS’ reach, relationships, and digital capabilities, we can make it easier for teams at every level to access and personalize products from one of the most recognized brands in the world. We’re incredibly excited about what this means for our customers today and our opportunities with YETI in the future.”

“BSN SPORTS has been so supportive of teams by ensuring athletes of all levels and ages have access to the best gear to help them perform, stay hydrated and rep their team with pride,” said Bill Neff, head of marketing for YETI. “We’ve been excited to see YETI gain relevance within the sports community and we’re excited to partner together to share the best custom gear with teams, schools and organizations around the country.”

The partnership further strengthens BSN SPORTS’ ability to bring leading brands directly to the team sports community while providing customers with a simple, convenient way to purchase and personalize the products they want. Learn more at www.bsnsports.com/brands/yeti/.

Media Contact:
BSN SPORTS: Brian Bianco, media.relations@varsitybrands.com  

About BSN SPORTS
BSN SPORTS is a leading provider of team sports uniforms, apparel, and equipment. A division of Varsity Brands, BSN SPORTS serves more than 150,000 institutional and team sports customers, including collegiate, scholastic, club, and recreational programs across the United States. With a nationwide network of sales professionals and a multi-channel approach that includes e-commerce and direct sales, BSN SPORTS offers a broad selection of products and customized solutions designed to support athletes, coaches, and teams. Learn more at www.BSNSPORTS.com.

About YETI Holdings, Inc.
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to bags and apparel, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes you. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

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SOURCE BSN SPORTS