InMobi Advertising, part of global technology company InMobi, today announced the launch of a conversational AI agent powered by InMobi’s unified intelligence layer. The new agent, which lives on the company’s self-serve deal platform Buyer Hub, helps media buyers discover inventory and assists in building deals and optimizing campaigns through natural language. The company also announced that Buyer Hub is now open to agencies and managed service demand-side platforms (DSPs), providing direct access to InMobi’s premium ad inventory along with new role-based access controls, inventory discovery and self-serve reporting.

The launch follows InMobi’s recent partnership with Scope3, which opened premium CTV and mobile in-app supply, including Glance, to AI-powered buying agents on Scope3 Interchange. Between the two, InMobi now brings an expert agent to both sides of the transaction: one that helps supply reach the right buyer, and one that helps agency traders reach the right supply, faster and with more context than a manual workflow allows.

“Agencies have been asking us for direct, self-serve access to InMobi supply since we opened Buyer Hub to curators last year, and this is our answer,” said Kunal Nagpal, Chief Business Officer, InMobi Advertising. “We built the agent so a trader doesn’t have to choose between speed and control. It recommends the curation and optimization moves, and the trader still makes the call. That’s the model we think holds up as agentic advertising matures, on both the supply side and the demand side.”

Buyer Hub debuted in June 2025 as InMobi’s self-serve platform for media buyers, with curators live first and agency access promised as the next phase. Since then, a market requirement scoping exercise with agency and Managed Service DSP customers shaped the product now going live, with agency demand for direct portal access as the clearest signal from that process.

“We see Buyer Hub as a valuable platform for agencies,” said Ricky Lo, Senior Manager, Products & Analytics, PMX, Publicis Media. “Its deal marketplaces make campaign setup more efficient and allow teams to easily activate high-performing inventory. The streamlined activation process is also a strong advantage for trading teams seeking greater efficiency and ease of execution.”

Inside Buyer Hub, the agent recommends curation and optimization moves grounded in live campaign context, while traders stay in control of every decision. The platform adds:

  • Role-based access control, giving agencies account-level view and edit permissions mapped to how their teams actually operate

  • Inventory discovery, allowing teams to curate InMobi supply before activation without email back-and-forth

  • Self-serve reporting, surfacing campaign metrics and diagnostics directly to the trading desk

  • Deals Forecasting, giving a live estimate of available ad opportunities surfaced as a persistent side panel during deal setup so that deals can be configured with confidence before activation.

“We see a lot of potential in using agentic technology to make curation more dynamic and less manual,” said Gina Whelehan, Group Director of Strategic Partnerships at Butler/Till. “Buyer Hub is a great example of how agents can bring audience, supply and performance signals together, streamline decisioning, and give buyers the ability to respond more quickly as opportunities emerge.”

Agencies and Managed Service DSPs get access through sales-assisted onboarding, with demo and access requests available through the Buyer Hub page. Buyer Hub complements, rather than replaces, managed service: teams can choose self-serve, assisted, or hybrid engagement depending on the account.

About InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and global reach, including flagship consumer platform Glance, InMobi Advertising delivers the omnichannel performance defining what’s next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.

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