Michelle Schmaderer Launches House of Profits™, a First-of-Its-Kind Business-Building Experience for the AI Economy
Co-founded with Jen Stillion, House of Profits combines business education, coaching, AI tools, and CRM technology in a
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Los Angeles, CA, Sept. 03, 2026 (GLOBE NEWSWIRE) — Los Angeles entrepreneur Michelle Schmaderer, together with empowerment leadership coach Jen Stillion, has launched House of Profits™, a business-building program that combines education, coaching, AI-supported tools, and technology for aspiring and established entrepreneurs.
Schmaderer and Stillion each bring more than 15 years of experience, spanning business strategy, branding, marketing, leadership, education, and transformational coaching. House of Profits unites these complementary areas in a single business-building program that is now entering its next stage of rollout.
According to the company, its initial release generated six figures in founding-member demand, with broader public expansion planned to follow the phased founding-member launch.
A Structured Approach to Building a Business
House of Profits uses a casino-inspired brand concept centered on the message “stop gambling the business away.” This encourages entrepreneurs to move beyond isolated tactics and temporary trends by focusing on business assets and systems designed to support long-term growth.
It brings the major stages of business development into one structured framework, beginning with identity, positioning, messaging, and offers before progressing into marketing, customer journeys, monetization, technology, systems, and leadership.
Within that framework, participants are guided through core decisions such as defining their audience, clarifying the problem their offer addresses, strengthening positioning, and developing a clearer customer journey before moving into more advanced areas such as automation, advertising, and scaling.
“People are not short on information,” said Schmaderer, Founder and CEO of House of Profits™, Digital Brand Creative Co., and LaunchNOW.ai. “They are short on clarity, structure, support, and the right steps in the right order. Most people do not need another course. They need to understand how the pieces of a real business connect – and then have the environment, tools, and guidance to execute.”
House of Profits places additional importance on business assets that can be strengthened over time, including intellectual property, marketing and sales systems, operating technology, and multiple aligned pathways for growth.
Moreover, the program incorporates proprietary frameworks including Laws of Becoming™, which focuses on the identity, decisions, discipline, and personal leadership and Schmaderer’s Category of One™ positioning philosophy, which is designed to help entrepreneurs identify the perspective, belief, method, message, audience, position, and language that separate them from competitors.
Business Education Supported by AI and Technology
Alongside business and branding education, House of Profits integrates tools that help members apply what they learn, bringing strategy, implementation, and technology together within a connected business-building environment.
BrandHouse AI™ is an AI-supported execution tool developed around House of Profits frameworks, while Profit AI™ provides applied AI training. Launch NOW™ CRM, powered by GoHighLevel, supports areas including lead management, customer communication, marketing, sales, and business operations.
House of Profits also integrates live coaching and implementation support. Stillion contributes to the program’s leadership and personal-development components, including confidence, decision-making, visibility, and follow-through.
“You can have access to the right strategy and still remain stuck if you do not believe you are capable of being seen, making decisions, and taking bold action,” said Stillion, Empowerment Leadership Coach, Certified NGH Hypnotherapist, and keynote speaker. “House of Profits is designed to strengthen both the business being built and the person responsible for building it.”
Depending on their participation level, members can use the program to develop or scale their own brand, service, product, consulting practice, or digital offer. Some participation levels also include access to built-in affiliate and partner opportunities connected to the House of Profits ecosystem.
Founding-Member Rollout Underway
House of Profits is currently onboarding its founding members through a phased release.
During this stage, education, coaching, technology, community support, and implementation resources are being introduced progressively. The company said the rollout is structured this way to allow early participants to begin using the program while the team gathers feedback and refines how the different elements of the platform work together.
The company’s ambition is to establish House of Profits as the leading end-to-end business-building experience for people who are willing to do the work but are tired of gambling on incomplete information.
Founding-member enrollment and onboarding information are currently available at https://myhouseofprofits.com/. The full program opens September 29, 2026.
About House of Profits™
House of Profits™ is a business education, coaching, technology, and execution program founded by Michelle Schmaderer and co-founded by Jen Stillion. Designed for aspiring and existing entrepreneurs, the platform combines business and branding education, live coaching, proprietary frameworks, AI-supported execution tools, CRM technology, and implementation support. House of Profits guides members through business development across positioning, messaging, offers, marketing, customer journeys, monetization, technology, systems, and leadership. The company provides education, systems, coaching, and tools but does not guarantee income or individual business results.
Disclaimer: House of Profits provides business education, coaching, technology, and implementation support but does not guarantee income, business growth, or specific financial results. Individual outcomes may vary based on factors including market conditions, business model, effort, consistency, and application of the program.
Media Contact
Contact Person: Michelle Schmaderer, Founder/CEO
Email: admin@myhouseofprofits.com
Country: United States
Website: https://myhouseofprofits.com/join
Social Media Handles: @officialhouseofprofits
Media Contact Contact Person: Michelle Schmaderer, Founder/CEO Email: admin@myhouseofprofits.com Country: United States Website: https://myhouseofprofits.com/join Social Media Handles: @officialhouseofprofits
