Shane Co., Atlanta’s Premier Jeweler for Over 50 Years, Named Official Jeweler of the Georgia Bulldogs
Partnership Celebrates Georgia Bulldogs’ Legacy and Commitment to Excellence; Expands Shane Co.’s Reach to Bulldog Fans
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ATLANTA, Sept. 15, 2026 (GLOBE NEWSWIRE) — Shane Co., a family-owned fine jeweler serving Georgia families for over 50 years, is proud to announce its multi-year partnership as the Official Jeweler of the University of Georgia Bulldogs. Known for exceptional craftsmanship and personalized service, Shane Co. is “Your Friend & Jeweler”—providing premium engagement rings, wedding bands, fine jewelry, and customizable designs for life’s most significant moments including Bulldog-inspired jewelry.
This strategic partnership reflects the shared values of quality, tradition, and community excellence that define both organizations, while strengthening Shane Co.’s presence among Bulldog fans throughout Georgia and beyond as it continues its legacy of celebrating meaningful occasions with an expanded community of supporters.
“We are honored to become the Official Jeweler of the Georgia Bulldogs,” said Kristen Vosburg, Chief Marketing Officer, Shane Co. “This partnership represents a natural alignment between our brand and one of college sports’ most storied programs. For more than 50 years, Shane Co. has helped Georgia families celebrate their most precious moments through our engagement rings, wedding bands, and fine jewelry. Being affiliated with the Bulldogs allows us to extend that legacy to an even broader community of fans and supporters who share our commitment to quality, excellence, and Georgia pride.”
“We’re thrilled to welcome Shane Co. as our Official Jeweler,” said Alan Thomas, Senior Associate Athletic Director Marketing & Revenue Strategy, University of Georgia Athletic Association. “They bring a proven track record of quality and community commitment that aligns perfectly with Georgia Bulldog Athletics’ values. This partnership strengthens our connection with local businesses that support our student-athletes and fans.”
Highlights of the partnership include:
- Official Jeweler designation with featured branding at key UGA athletic venues
- Shane Co. signage and branding featured inside Sanford Stadium
- Additional visibility at UGA Basketball and gymnastics events
- Shane Co. sponsored promotions featuring Georgia football tickets and exclusive gift card offers
- Georgia Bulldog celebratory events at Shane Co. stores in Alpharetta, Duluth, and Kennesaw
Bulldog fans throughout the Atlanta area and beyond are invited to visit Shane Co.’s local Atlanta stores in Alpharetta, Duluth, and Kennesaw or at any one of its 22 Shane Co. locations to explore the full collection of engagement rings, wedding bands, fine jewelry, and personalized pieces designed to celebrate your Bulldog pride. For more information, visit www.shaneco.com.
About Shane Co.
A family-owned fine jeweler since 1929, Shane Co. is built on a legacy of integrity, guiding us to always do the right thing for our customers. We craft thoughtfully designed, quality fine jewelry made to last a lifetime, hand-picking only the most beautiful diamonds and colorful gemstones directly at the source to ensure exceptional beauty and value. Our commitment to creating personal experiences means our expert jewelry consultants provide pressure-free guidance both in-store and online, helping you find the perfect piece with confidence. Explore our wide selection of engagement rings, wedding bands, necklaces, rings, bracelets, and earrings—beautifully crafted for every style and budget and protected by our industry-best All-Inclusive Free Lifetime Warranty℠. Visit us at any of our 22 jewelry store locations or shop online at ShaneCo.com to discover timeless jewelry made just for you.
About Georgia Bulldogs Athletics
The University of Georgia Athletic Association fields 21 varsity intercollegiate teams competing within the Southeastern Conference (SEC) and NCAA Division I. Known as the Georgia Bulldogs, the university has a rich tradition of championship-level athletic and academic success, supported by an impassioned global network of alumni and fans known as Bulldog Nation. Home to historic venues like Sanford Stadium, UGA Athletics is dedicated to maximizing student-athlete development in competition, in the classroom, and in the community. For the latest news, schedules, and scores, visit the official University of Georgia Athletics portal.
Media Contact:
Mimi Wogtech
Director of Brand Communications & Operations
press@shaneco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5f1d77e1-a348-4760-a550-c5c364018aed
