freeFall Theatre Explores Extended Run for “Bash of the Titans”
Eric Davis, artistic director of freeFall Theatre in Tampa-St. Petersburg (Sarasota), discusses the theater's recent production, "Bash of the Titans," which concluded its 34-performance run. Davis experimented with a longer performance schedule to gauge its impact on word-of-mouth and ticket…
Tampa St. Petersburg, FL, July 28, 2026 —
Tampa-St. Petersburg, Sarasota – freeFall Theatre recently concluded its 34-performance run of the production “Bash of the Titans.” Eric Davis, the theater’s artistic director, utilized this extended schedule as an experiment to assess its influence on audience engagement, specifically focusing on word-of-mouth referrals and overall ticket sales.
The production, which ran for 34 performances, provided an opportunity for Davis and the theater to gather data on the efficacy of a longer performance schedule. The goal was to observe how extending the show’s availability might impact its ability to generate organic buzz among patrons and, consequently, boost attendance figures.
Details regarding the specific outcomes of this experiment, such as the measured impact on word-of-mouth or the precise ticket sales figures for the extended run, were not provided. The duration of the experiment and the comparative data against shorter runs also remain undisclosed. Further information on the results of this scheduling test is anticipated.
Story summarized from the original created by Bill DeYoung on stpetecatalyst.com, see more information here.
