7UP Unveils First Branding Refresh in Over 15 Years
7UP, a popular beverage, has recently unveiled its first branding refresh in over 15 years. The company is highlighting a potential change in taste accompanying this visual update, and consumers may already be noticing the new look on store shelves…
Tampa St. Petersburg, FL, August 11, 2026 —
7UP, the well-known beverage brand, has launched its first significant branding update in more than 15 years. This refresh includes a new visual identity and signals a potential shift in the drink’s taste profile, according to company statements.
The company is emphasizing that this overhaul represents a modernization of the 7UP brand. While specific details regarding the extent of the taste change were not provided, the announcement suggests that consumers might experience a difference in flavor alongside the updated packaging.
Shoppers in the Tampa-St. Petersburg (Sarasota) region may be among the first to encounter the new look. The rollout of the refreshed branding is expected to appear on store shelves in this area, indicating a phased approach to its market introduction.
This branding refresh is the first major visual and potential taste alteration for 7UP since its last significant update over a decade and a half ago. The company has not provided a specific timeline for when the new branding will be available in other markets beyond the initial Tampa-St. Petersburg (Sarasota) area.
Story summarized from the original created by Addy Bink on www.wfla.com, see more information here.
